The Role of Arab and International Entrepreneurship Podcasts on the Career Aspirations of Arab Female University Students

Document Type : Original Articles

Author

Assistant professor of Mass Communication, Broadcasting department, Canadian International College, Egypt

Abstract

This study explores the role of Arab and international entrepreneurship podcasts in shaping the career aspirations of Arab female university students. Using a qualitative approach, the research employs content analysis of eight podcasts, alongside focus group discussions with students from Egypt, Morocco, and Qatar. The study examines how these podcasts present entrepreneurial role models, challenge traditional gender roles, and influence students' perceptions of entrepreneurship as a viable career path. The theoretical framework integrates Social Learning Theory and Gender Role Theory, exploring how media representations of female entrepreneurs shape career aspirations. Findings reveal that podcasts offer inspirational stories and practical guidance, resonating with students and encouraging them to navigate cultural expectations while aspiring to entrepreneurial careers. The study highlights the potential of podcasts to promote social change by empowering young Arab women to break away from traditional gender roles. The results also emphasize the importance of culturally relevant media content in fostering entrepreneurial ambition among Arab women. This research provides valuable insights for educators, policymakers, and content creators seeking to support female entrepreneurship in conservative societies, contributing to the broader discourse on media influence, gender roles, and career development.

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Journal of Media and Interdisciplinary Studies
Volume 3, Issue 10 - Serial Number 1
November and December 2024
Pages 1-52

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