New Trends in Studies of AI Literacy in Education, Marketing, and Media Fields in the Recent Decade (2014-2024): A Secondary Analysis Study

Document Type : Original Articles

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Department of Public Relations and Advertising, October University for Modern Sciences and Arts, Egypt

Abstract

As technology continues to advance at an accelerated pace, the understanding of Artificial Intelligence (AI) is no longer merely a beneficial asset; it is a critical necessity. This paper offers a thorough examination of the present state of AI-literacy research in education, marketing, and media sectors, with a specific emphasis on the variety of studies in terms of language, timeframe, and type of subject matter. The study applied the secondary-analysis approach of 60 English-language studies and 3 Arabic-language studies published between 2014 to 2024; these studies highlight significant topics like AI literacy and AI technologies across various educational, marketing, and media settings. Findings of this paper recommend that it’s crucial for educators, marketing leaders, and media professionals to remain knowledgeable and to adapt to the developments raised by new AI technologies. The objective of this study is to offer suggestions for effectively integrating AI literacy and AI technologies into their practices.

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Journal of Media and Interdisciplinary Studies
Volume 3, Issue 10 - Serial Number 1
November and December 2024
Pages 53-83

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