Shifting from Egyptian arranged marriage to cyber marriage: A female perspective on new matchmaking media technology

Document Type : Original Articles

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1 advertising

2 Advertising and PR

Abstract

The idea of arranged marriage is subject to various pressures; for example, the diminishing of social networks, high aggregate complexity in the choice of a marital partner, and finding a new life agreement of such services that are increasingly replacing and penetrating other commercial matchmaking media. Websites and applications that match and connect individuals for marriage purposes are commonly used in the Western world; the use of internet-mediated services itself becomes a verified means undertaking the mainstream one. However, there have not been many previous investigations focusing on Egyptians and their usage of these apps. This paper aimed to report the methods and findings of interviews with 15 Egyptian females with same demographics and backgrounds, the results indicated that females in Egypt are not supporting the idea of cyber matchmaking. Despite the advantages associated with cyber matchmaking, they expressed high risks of online matchmaking that would definitely prevent the idea. In addition, the results confirmed vital concerns regarding cyber matchmaking and social inclusion and the cultural constrains related to the idea.

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