Online Media Literacy and Gender Representation: Analysis of prominent female media figures on Instagram Platform

Document Type : Original Articles

Author

Advertising and PR, Mass Communication, MSA University, Cairo, Egypt

Abstract

Online media literacy plays a vital and significant role on our lives nowadays, it became a necessity, a need and not a want. The ability to critically analyze and evaluate the information we encounter on the online space on daily basis is playing a pivotal role in the impact of such media on people lives in general and the perspective towards gender roles in specific. Discerning the credibility of the sources, recognising the subjective and biased information skills are now essential in formulating an informed decision towards any aspect in our media exposure and our online behaviours. Gender issues have always been one of the most tackled topics in mass media, where it always faced several obstacles varying from media channels infirmity or lack of freedom of expression. New media however introduced a free and accessible space for people to discuss all gender matters creatively and freely, either on their own social media platforms, or through designated online gender platforms.

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Main Subjects

Journal of Media and Interdisciplinary Studies
Volume 3, Issue 7
March 2024
Pages 93-119

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