The Effects of the social media Platforms on the couple relationships in the Egyptian society (A Survey study)

Document Type : Original Articles

Author

PR and Advertising, Faculty of Masscom , MSA University

Abstract

Prior to the current technological communication platforms and the digital age tools, the traditional communication tools were done through face to face communications; thus it used to entitle real human interaction requiring the human presence. However, nowadays the proliferation of the internet, smart phones, and social media had revolutionized the human communication process. The social media now allows people to interact beyond the geographical territories; it is supposed to be a beneficial communication tool if used wisely. Yet, it seems that the social media tools are being abused by the humans in the wrong places leading to disintegration among families and couples. So, are the social media tools attacking or ruining the couple relationships in Egypt?

This paper is examining the effects of Face book and online dating apps on the couple relationship and how such media tools negatively affect the couple quality time. The survey was answered by 113 respondents.

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