The Impact of Media Violence on Social-Trust levels among Egyptian Youth: Using General Aggression Model (GAM)

Habib, Mary Y.

doi:10.21608/jmis.2022.265845

The Impact of Media Violence on Social-Trust levels among Egyptian Youth: Using General Aggression Model (GAM)

Document Type : Original Articles

Author

Mary Y. Habib

Broadcasting Department, Mass Communication Faculty, MSA university

10.21608/jmis.2022.265845

Abstract

Violence and television have always been mutual and relative companion of media studies. As Social Capital is an effective operational tool for people who share same sense of identity, values, and background; its facets are used to measure development of Social-Trust. By adding Social Capital measurements in studying the effect of Arabic television violent scenes, the research found that there is noticeable perceived impact of Egyptian actors on Egyptian youth.
The aim behind studying Arabic television production of the young actor and singer; Mohamed Ramadan, is the popularity and rapid spread of his work among the Egyptian youth, in addition to the type of sensational and patriotic acting-works (series, movies, songs) he presents.
The research is using General Aggression Model (GAM) for measuring the rate of Social Trust levels among Egyptian youth, because, according to Anderson (2018), it is a comprehensive integrative meta-theory offers practical guide for understanding media violence effects on human aggression, and determines relationship between personality development and social encounters.
The research study depends on quantitative experiment of Solomon four-group design linking between arts and science-based study faculties. The experimental groups are exposed to 15-minutes montage video clip of television violent works and the control random groups are only asked to fill pre-test and post-test questionnaire.

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